GLOSARIUM

1. Motivation – Those factors which make tourists want to purchase a particular product or service.

2. Nature Tourism- Travel to unspoiled places to experience and enjoy nature.

3. Niche Marketing – The targeting of a product and service at a particular market segment which is numerically much smaller than the total market.

4. Off-peak – A period when demand for a product or service is habitually lower than at other times which are termed peak periods.

5. Off-site programming - Educational or interpretive activities conducted by agency personnel outside the agency’s unit jurisdictional boundary.

6. On-site Programming - Educational or interpretive activities conducted by agency personnel within agency’s unit jurisdictional boundary.

7. Outbound Tourism – Tourist trips from one’s own country to a foreign country.
 
8. Package Tour - A saleable travel product offering an inclusive price with several travel elements that would otherwise be purchased separately. Usually has a predetermined price, length of time and features but can also offer options for separate purchase.

9. Packager - Anyone organizing a tour including prepaid transportation and travel services, usually to more than one destination.

10. Partnership - Two persons who dance together. A relationship between one or more parties involving close cooperation in exercise of specific rights and responsibilities.