GLOSARIUM

1. Target Marketing – Marketing activity aimed at a particular group of consumers within the overall total population.

2. Tourist – A consumer of tourism products.

3. Tour Guide - Someone whose job it is to show tourists around a place and explain its history, architecture etc.

4. Undifferentiated Marketing – A broad-brush approach to marketing in which the market is not subdivided into segments.

5. Up-Market – Products aimed at the more expensive, higher status end of the market.

6. Visitor Attractions – A single site, unit or entity which motivates people to travel to it to see, experience and participate in what it has to offer. They may be human-made or natural and can be physical entities or special events.

7. Value - The relationship between the benefits associated with a product or service and the costs of obtaining the product or service.

8. Word of Mouth – The process whereby consumers who have experienced a product or service pass on their views, both positive and negative, about the product or service to other people.

9. Wayfinding Signage - Signs to aid the public in orienting themselves geographically within a specific location and which identify functional units within the location.

10. Wholesale - Sale of travel products through an intermediary in exchange for a commission or fee generally at reduced tariffs.